Last year, we came out thoroughly impressed with the “new” Audience’s Au24 SX Full Loom Series. Those cables went on to receive countless awards from the industry.
Thus, we were surprised when Audience announced their new flagship line: frontRow. It turns out frontRow isn’t just a small tweak to their previous series – but something else entirely.
With the frontRow line, they’ve introduced Musically Optimized Reduction of Resistive Energies (MORRE). This is Audience’s umbrella name for all their new tech.
MORRE is the culmination of our proven technologies integrated into the frontRow series. From cable geometries, to connectors, metallurgy, contact points, to shielding, bend radius, dielectric, jacketing materials, interactions between conductors and types of conductors, material resonant frequencies even the smallest design aspects are carefully considered within the MORREprocess; refined and strenuously tested in order to produce this unrivaled cable line.
Build quality is known to be one of Audience’s standout strengths. They take pride in making cables painless to set up.
The best thing about these new frontRow cables is their flexibility, high-quality connectors, and thinner designs. Check out the photos to see what I mean. I don’t have to wrestle with placement or struggle with obtaining a strong contact. Everything just “clicks” and “slides” into place.
On the other hand, with almost every other cable – I have to bend and twist more than I should have to. Some are so heavy and unwieldy – and they affect the placement of other cables. It’s a royal pain in the butthole.
It seems like Audience didn’t even want to bother with the headaches – and designed their cables and connectors as such. I really appreciate the quality, simplicity, and convenience. Especially as a reviewer who is constantly swapping cables.
A few of the test tracks:
At first blush, the Audience frontRow line of audio cables has one common denominator: a denser and darker sound. Although Audience pre-cooks the cables before shipment, they recommend an additional 100 hours in the system.
After allowing the frontRow cables to settle, it did open up a bit. This was especially the case for the frontRow speaker cables. In general, however, it preserved most of what I heard initially. Which isn’t a bad thing. The fact is, all cables are “colored” in some way. I would even consider “neutral” a color. It’s all relative to what you’ve heard.
Alright, let’s get to the cables. If you’re wondering how the frontRow compares to the Au24 SX line – check out our Full Loom review.
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Hi, Jay. I can’t agree with your assessment of Audience frontRow versus SX cables. I had a full loom of Audience Au24 SX cables in a single-source CD system for two years—two AC cords, one RCA pair, and speaker cables. Three months ago I installed Audience frontRow interconnects and speaker cables. They do require break-in time, especially with intermittent play (no surprise). I have no hesitation in saying, the frontRow cables are a HUGE step up. It’s no contest. frontRow removes not a veil, but a blanket from the musical picture. For most people, the lifelike clarity, immediacy, and presence, and distinction of instruments, will be a revelation. Simply put, the frontRow cables clearly show that ordinary cables—even at $2-3 thousand—convey a shocking overlay of noise and distortion. “Ordinary” cables are like driving basic Ford and Chevy all your life—they are shades of the same thing—and then discovering Ferrari. Now, I’m just one guy, and I have no idea how frontRow compares to top Synergistic Research or Crystal Cable or High Fidelity cables that cost a lot more. I would bet on a horse race. But I fully expect that frontRow cables will be a revelation to most folks, and for those of us who care, will be well worth the price. In any case, I greatly appreciate the cable comparisons you are doing, and I welcome ads to support your work. Thanks much.
That's awesome, David. :) I'm actually thinking about buying the fronRow speaker cables, and I do prefer the frontRow XLRs over the Au24 SX variant. As for the RCAs, I still dig the Au24 SX. And for the powerChord, the Au24 SX as well. The team at Audience have really good ears so it's really hard to go wrong. All of these cables have their house sound - and I like them for different reasons.
Next stop: Speaker cables.
"The tonal color of the frontRow is slightly cooler versus the Iconoclasts’ more toasty presentation. Due to the thicker sound of the frontRow, it does come off more tangible at times. Consequently, the Iconoclast has more brilliance and energy – but is relatively leaner. As always, find the balance that works for you."
If I understand you correctly, the frontRow is fuller and cooler and the Iconoclast is leaner and warmer???
I wouldn't always put those descriptives together.
I purchased the Iconoclast XLR cables based on your review and although it took about 3 weeks for them to develop their character. to the fullest, I wound up appreciating them in comparison to my Audioquest WEL which I use as a reference.
Where do the ZenWave D4 and D5 sit in comparison with the frontRow and Iconoclast with regard to detail and warmth?
My apologies, by cooler I actually meant a "greyer" color - which when I think about it is actually warmer. I'll make that correction. When I speak on tone, it usually refers to just color. I'm actually creating a visual chart soon:
dark->dark-grey->grey->brown/warmth/toasty->neutral->cool->blue->icy->bright.
So the balance seems to be if you go below "the brown, golden warmth" you'll get more solidity, but at the tradeoff at truer tonal color (it'll be more a shade of gray).
Wow, it beats out the Audioquest WEL? Good to know. Which Iconoclast XLR?
I don't have the D5 RCAs on me but, from memory, it's a smoother, more tonally lifted Iconoclast. TBH, the D5 has it's own "sound" that balances both qualities well but isn't as raw as the Iconoclasts. The frontRow is relatively darker to both to my ears.
Thanks for clarifying - I see what you mean about tonal color and the tradeoff between solidity and color.
I purchased the OCC (green) Iconoclasts. Somewhere around 3 weeks in, they developed a warmth that seemed absent during the first few weeks. It wasn't until the last week that I decided to keep them.
I can't say the Iconoclast beats the WEL in every category but it might integrate better with other cables and components in one's system. The important thing for me is that it gives up little or nothing with regard to subtle details and doesn't have the slight veiling or haze that 95% cables I audition seem to have. One doesn't realize that it's there until one hears the rare interconnect that doesn't have it. It's possible that's what gives you the impression that it's "raw" sounding.
The WEL was the first interconnect I heard that doesn't have that veil. The Iconoclast is the second.
Where the Iconoclast differs is that the WEL has a much greater range of tonal colors and takes the details and colors and stretches them out more, so to speak. The Iconoclast integrates those musical elements in a more compact fashion, but not in a way that I feel I miss out on details - only colors.
But depending on what power cable and speaker cables I plug in, either cable might can come across more musical, natural, and engaging, which is my goal. At least that's my impression at this point.
I'm trying to decide if the frontRow XLR or D5 (or D4) might offer the musical attributes I appreciate without having the veiling I notice with cables other than Iconoclast and the WEL.
what do you think about valhalla 2 with frontrow
Hello Jay, great review. Did you also have a chance to demo their frontRow BNC SPDIF, did it fall in the same dark/warm sound. I know you did a comprehensive SPDIF comparison a while back and wondered if you recollect the Audio Art D-1SE. Do you think for a powerful, full bass these two would compare? I cable character I was drawn the most from your review was the Wave Storm.
Hi Jay,
I think there are many of us who read your reviews (and subsequent reader comments), that rarely get into the 'conversation'.
Being one of them, I want to thank you for your (unheard-of), dedication and relentless caring to advance music-listening.
Having your previous? years of non-Audiophile experience, just adds to how much I trust and believe 'your ears'.
Too often, non-believers rely on numbers only; I remember (back in the 70's), my friends and I would go the stores in the Los Angeles area - Pacific Stereo, etc. We would buy the top-of-the-line Nakamichi or Pioneer, etc, receivers.
They were solid-state of course; and, we really just relied on the printed brochure and its spec's. Gee, .0005% THD at 1K - LOL! I think that some of your critics (as few as they are), must have produced those units and/or brochures!
Keep up the great work - You are really a diamond-in-the-rough.
-Craig
Thank you, Craig, for your words of encouragement. Readers like yourself keep me positive and motivated about this hobby. If there are any topics you'd like to see more of, please let me know. The YouTube studio is almost finished. It was much more work than I had anticipated - but I'll probably enjoy that format better. Cheers!