The organizer is delighted about the strong exhibitor interest in the world’s leading audio trade show

The organizer of the event, the HIGH END SOCIETY Service GmbH, is pleased to announce that the HIGH END 2021 is now fully booked, even before the registration deadline at the end of March! After more than a year without events, this is sure to be music to the ears of exhibitors, trade visitors, consumers, media representatives and, of course, everyone involved in the success of the trade show during both the planning and implementation stages. The constant high demand for the sought-after exhibitor areas in the halls and atriums of the MOC Event Center in Munich clearly shows how keen the industry is to finally showcase its high-quality products to a live audience again after being starved of the opportunity for months due to the Covid-19 pandemic.

The HIGH END – an important provider of ideas and impetus on a global level

From September 9 to 12, 2021, the 39th HIGH END trade show in Munich will yet again shine the spotlight on excellent music reproduction, inspiring listening enjoyment and exquisite audio technology. For many years, the HIGH END has been providing both the big players in the industry and smaller owner-managed companies with their ideal presentation platform as the world’s leading audio trade show. It is the perfect place to establish business relationships, expand networks and exchange ideas and experiences with other industry experts. After trade shows all over the world were brought to a standstill by the pandemic, the international audio show now wants to further develop its high significance for the B2B area. “The second trade visitor day has attracted a consistently positive response”, reports Stefan Dreischärf, Managing Director of HIGH END SOCIETY Service GmbH. “We are very pleased about this situation and will do everything that we can to ensure that the HIGH END can take place in extremely safe conditions.” Dreischärf does, of course, regret that he will probably be unable to accept all registrations. As was the case in previous years, all further enquiries received for the HIGH END will now have to be placed on the waiting list given that the event is fully booked.

Safety in all respects

The September dates chosen for the event provide a high degree of planning reliability, which is likely to be particularly important for exhibitors and visitors from outside Germany. After all, current developments indicate that global travel will still be restricted in the early summer. Holding the trade show after the summer months allows more time for the advancing global vaccine rollout and the resulting immunization and containment of the pandemic. The wide variety of testing options now available increase confidence that events with a large number of participants will be able to be held by September. As can be expected, the event organizer has also developed a reliable and flexible hygiene concept that can be adapted to suit changing circumstances at any time.

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The HIGH END is the undisputed international leader when it comes to impressively setting the tone for top-class music reproduction. The trade show has been providing ideas and impetus for producers, distributors, sellers and consumers of high-quality consumer electronics for four decades. Each year, representatives from the entire industry convene on four days at the HIGH END in Munich. From leading global players, right down to innovative start-ups, the exhibitors provide solid proof of their innovative verve, which they present to an international public at the HIGH END.

Jay Luong

Mr. Audio Bacon himself. An open-minded electrical engineer and software developer by trade. I have an obsession with the enjoyment of all things media - specifically in the realm of music and film. So much heart and soul (and money) go into the creation of this artistry. My aim is to find out which products get me closer to what the musicians and directors intended.

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